HubSpot Integration Plus vs. monday's native HubSpot integration
HubSpot Integration Plus vs. monday's native HubSpot integration
TL;DR:monday.com has a built-in HubSpot integration with 3 fixed templates (new contacts, deals, and companies) that it keeps updated. It has no setup screen, no tickets or tasks, limited fields, no conditions, and no subitems. HubSpot Integration Plus lets you build your own sync: one-way or both directions, contacts, companies, deals, tickets and tasks, any property (including your custom properties) with per-field direction, incoming and outgoing conditions (AND or OR), and full subitem support.
Before you start
This is a factual comparison based on each integration's current feature set
If you're already using the native integration and want to switch, you can install our app alongside it — they don't conflict
Feature comparison
Feature
monday native
HubSpot Integration Plus
Object types
New contacts, deals, and companies only (3 fixed templates). No tickets or tasks
Contacts, companies, deals, tickets and tasks
Sync direction
Fixed templates that create new records and keep them updated
Build your own sync: one-way (monday → HubSpot or HubSpot → monday) or both directions
Configuration UI
No setup screen — 3 fixed templates
Visual step-by-step sync wizard to configure everything
Subitems support
No
Yes — full subitem support, covering all subitems on the board
Conditional triggering
No conditions
Yes — incoming and outgoing conditions, combined with AND or OR
Field mapping
Limited fields
Any HubSpot property, including your custom properties, with per-field sync direction — map it to any compatible monday.com column
Multiple syncs
No
Yes — multiple syncs across boards, each with its own object type and rules
Custom HubSpot properties
No
Yes — custom properties appear in the field mapping dropdown alongside defaults
HubSpot Link column (record link)
No
Yes — clickable link from each item to the HubSpot record
When the native integration is enough
The built-in integration works if its 3 fixed templates cover what you need and you don't need conditions, subitems, or control over which fields sync. For example:
You only need new contacts, deals, or companies created and kept updated
You don't work with tickets or tasks
You only work with a limited set of basic fields
When you need more
HubSpot Integration Plus is built for workflows where the native integration falls short:
Build your own sync — choose one-way or both directions, instead of fixed templates
More objects — contacts, companies, deals, tickets and tasks
Selective sync — incoming and outgoing conditions (AND or OR) let you filter exactly which records sync
Rich data mapping — map any HubSpot property with independent direction control per field, so your board and CRM stay in detailed sync
Subitems — full subitem support, not just top-level items
Multiple syncs — connect different objects to different boards, each with its own rules
Common gotchas
Both integrations can coexist on the same account — installing ours doesn't remove or affect the native one
If you're switching from the native integration, your existing items stay on the board. Set up a new sync with our app and it will start syncing from that point forward
The native integration is included with your monday.com plan. HubSpot Integration Plus is a separate Marketplace app with its own plan — see Plans, Billing & Usage