TL;DR: Open monday.com → Apps (puzzle icon) → Manage → find Subitem Automations → "See plans" → choose plan → checkout. Your new quota activates immediately.
Before you start
You need to be a monday.com admin or account owner. Members and guests can't upgrade Marketplace apps.
The upgrade applies to your entire monday.com account, not to an individual user. Quota is shared across everyone in the account — you don't pay per user.
Yearly billing automatically includes a discount of up to 18% at checkout.